OUTDOOR Friedrichshafen


Retail Award for the best outdoor retailers 2019


The OUTDOOR Industry Award is growing. This year, the 14th edition of the award sees a major addition – the Retail Award 2019. The industry’s best retailers will be announced at OUTDOOR Friedrichshafen from 17 to 19 September 2019 at Lake Constance. An expert panel be comparing and assessing all entries and selecting an overall Retail Award winner and the top retailers in the categories: Shopping Experience, Top Trainer and Sustainability.

Bricks-and-mortar retail is in a state of flux. To ensure a better a shopping experience and successful positioning in niche markets, we are seeing substantial investment in shop design and new sales concepts. Creating a successful shopping experience also means providing good service and expert advice. And providing good advice means having well-trained staff, who ideally have a high level of training and competence. “Our new event – OUTDOOR Friedrichshafen – is designed to directly address the needs of the retail trade. With the Retail Award, we are creating an opportunity to analyse and celebrate bricks-and-mortar retailers and to highlight examples of best practice,” explains project manager Dirk Heidrich. “ In addition to the overall winner, we will be selecting a winner for the category best Shopping Experience, naming a Top Trainer, and choosing a retailer that is making exceptional performance in the important area of sustainability.”

To take part in the Retail Award, retailers can submit an application by 15 July 2019 or be nominated by consumers and industry representatives. All entries are assessed and evaluated by an expert panel according to clearly defined criteria. This new initiative is being organised together with the publisher SportCombi Verlag. Andreas Mayer, editor-in-chief, explains: “These are turbulent times for retailers – the direct approach to consumers by many manufacturers, plus new technologies and the desire to be able to shop quickly, 24/7 for low prices, especially on the part of young consumers, are putting retailers under pressure and not just in the sport industry. However, we are happy that we have moved on from the initial state of shock. As such, sportFACHHANDEL sees it as important to note this development and to celebrate retailers who are moving boldly forward with the Retail Award 2019 together with OUTDOOR Friedrichshafen.”

The winners will be announced on the first day of OUTDOOR Friedrichshafen. All award winners will be on display for the duration of the show and presented to visitors in a special exhibition.