OUTDOOR Friedrichshafen


Stephanie Beiswenger
Stephanie Beiswenger
Project Coordinator
+49 7541 708-414
+49 7541 708-2414
Kerstin Moßmann
Kerstin Moßmann
Project Coordinator, Exhibitor service
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
+49 7541 708-307
+49 7541 708-331

OUTDOOR Friedrichshafen

The Concept

Outside the summer holiday season and at a time of advanced sales – that is the basis for OUTDOOR Friedrichshafen. Retailers can engage here with all the aspects that relate to their business with a unique level of intensity.  

The OUTDOOR Friedrichshafen is simultaneously a platform for dialogue, a trend barometer, a face-to-face platform, a best practice market, a partial order market and a knowledge forum – in short, everything that retail needs.  


Alpinism – from climbing to paragliding

Hiking – from easy hiking to trekking expeditions

Water sports – from kayaking to SUP

Outdoor leisure – from slacklining to hangout

Biking – from cycle touring to bike packing

Camping – from tents to glamping and caravans

Travel – from urban exploration to foreign destinations

Outdoor running – from trail running to ultra races

Adventure – from micro adventures to bushcraft

Digital- / software solutions – from navigation to  customized products

Shop design – from pop-up stores to indoor outdoor worlds

Service solutions – from tent hire to expeditions

Training & Development

Talks – sales training, personnel management, modern customer retention, troubleshooting

Discussion forums – trends, product categories, CSR / environment

Workshops – optimal product presentation, digital sales support

Company events – product training, software / digital training

Sales support – sales-boosting measures, pricing

Start-Ups – Start-Up Camp, Start-Up Award, Start-Up Matchmaking

Discussion forums – trends, product categories, CSR / environment

Retail Award – best shop for marketing, best shop for presentation

Research, development and technology – expertise from prestigious institutes

Special areas / special shows – a vibrant outdoor atmosphere like nowhere else


Retailer think groups – information exchange with like-minded professionals

Face-to-face-talks – exchange between brands and retailers

Matchmaking – meet the right people, make the right contacts

Community tools – e.g. catering area, lounges etc.

Party night – celebrate together with the community

Expert round tables – discussion platforms for smaller manufacturers and retailers 

Optimal stand solutions

All-inclusive – affordable full-service offer including stand space, stand construction, services and catering 

Tailored – all packages are tailored to meet your individual exhibitor requirements

Thematic – stand design aligned with product worlds

Meetings – networking lounges and catering areas in all four halls for business meetings 

Real added Value

Industry – affordable participation, all-inclusive solutions, innovative offers, including free catering, straightforward show set-up and logistics, focused on practice – not image, clearly addressing target groups

Retail – ‘Retail First’ initiative underpins overall concept, extremely high practical relevance (best practice – copy & paste), inexpensive accommodation right next to trade show, free catering

Event date – outside of the holiday period and main sales season, ideal order date for outdoor segments 

Save the Date

For your trade fair planning - download this practical calendar entry for the next OUTDOOR Friedrichshafen
Save to calender