OUTDOOR Friedrichshafen

Contact

Benjamin Brill
Benjamin Brill
Project Coordinator Award
+49 7541 708 382
+49 7541 708-2382
Kerstin Moßmann
Kerstin Moßmann
Project Coordinator, Exhibitor service
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Communication
Communication
+49 7541 708-307
+49 7541 708-331

Haywire

The Future of Climbing Shoes

 
Award   WINNER 2018
Category   Footwear
Company   Mad Rock Climbing

Our engineers have devised a way to make sticky climbing-grade rubber flow into the molds. This will be the first ever climbing shoe to utilize this technology for the entire toe box. Using this method has many benefits for climbing. While downturned shoes are prone to delamination or will lose their downturn shape over time, the Haywire will not. Also, by using the molded parts the foot has less material between it and the rock for greater sensitivity and the ability to articulate the shoe for better grip. Combining this with the knit fabric allows this shoe to fit various foot shapes and sizes.


Outstanding in the following evaluation criteria

  • Degree of innovation


Jury Statement

An exciting and sustainable development. The Haywire rock shoe has the entire toe box made of one piece of rubber thanks to a new moulding technology. We think this is an important breakthrough.



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