OUTDOOR Friedrichshafen


The first customizable shoe

Award   WINNER 2018
Category   Footwear
Company   Tecnica

thanks to a proprietary pat. pend. machine Plasma uppers and footbeds are fully fit customizable. It is the first shoe which can be shaped around each individual customer's feet delivering a unique custom fit feeling, precision, support, comfort and zero break-in times. The operation is done in a limited number of specialty retailers worldwide in only 20 minutes. It is the only shoe in the industry where outdoor specialty shops can offer a great added value of their service to consumers versus mass sports chains or online sales. Plasma is a modern, light, agile, cool looking hiking shoe with a great anatomic out of the box fit, overlap design, megagrip Vibram outsole and Gore-Tex lining.

Outstanding in the following evaluation criteria

  • Degree of innovation
  • Design
  • Added value

Jury Statement

Incorporating a fit system previously only used with ski boots, Tecnica is using this technology for the first time in outdoor footwear. The user can have both the upper and sole adjusted for a customised fit.